Location pages can be useful for local SEO, especially when a business works across York, nearby towns, or parts of North Yorkshire. But they need to be handled carefully.
The risk is creating a set of thin pages that only swap one place name for another.
Use them for real service areas
A location page should represent somewhere you genuinely work, serve, or want to be found. If you rarely take work in that area, the page will probably feel forced.
Start with the places that matter commercially and practically.
Make each page specific
Useful location pages include detail that helps a reader. This might include the services offered there, common customer needs, travel or visit information, local examples, or links to relevant work.
The page should answer the quiet question: "Do they really understand this area?"
Avoid copy-and-paste pages
Search engines and customers can both sense when a page is mostly duplicated. Repeating the same paragraphs with a new town name is unlikely to build trust.
If you cannot write something meaningfully different, you may not need a separate page.
Link from sensible places
Location pages should be easy to reach where they help. A service-area section, footer, relevant service page, or contact page can all work.
Do not bury important pages so deeply that no one finds them.
Consider alternatives
Sometimes one strong service-area page is better than many weak location pages. It can explain where you work, which services are available, and how to enquire from different areas.
Location pages are not a shortcut. They work best when they are honest, useful, and part of a wider website that already explains the business clearly.