Internal links are the links between pages on your own website. They are simple, but they can make a site much easier to use and easier for search engines to understand.
For a York business, good internal links connect the questions people ask with the services you offer.
Link from the homepage to key services
The homepage should point clearly to the most important services. Do not make visitors guess where to go next.
If a service matters commercially, it should be easy to find.
Link articles to service pages
Blog articles often answer early questions. When an article naturally leads to a service, include a link.
For example, an article about website planning can link to a bespoke websites page. This helps readers move from learning to enquiring.
Link related services together
If two services are often considered together, connect them. A redesign page might link to website care. A local SEO page might link to service page planning.
These links should feel helpful, not forced.
Use clear link text
Avoid vague link text like "click here" when a clearer phrase would help. Use words that describe the destination, such as "website care" or "local SEO checklist".
Clear link text helps visitors and search engines.
Review links as the site grows
New pages create new opportunities. When you add a service or article, check whether older pages should link to it.
Internal linking is not a one-off task. It is a quiet part of keeping the website coherent.
The goal is not to link every page to every other page. It is to create sensible routes through the site, so customers can keep moving without friction.